18th June, 2010 - Posted by caleb.whitmore - 2 Comments
This worksheet provides an easy means of planning Goals and Goal Scores. The worksheet includes sections for each of the four available goal sets in Google Analytics, fields for describing the business purpose of each goal, defining the score and weighting it in importance, defining the goal match pattern and defining up to 10 goal » Read More
18th June, 2010 - Posted by gabe.francis - 3 Comments
Analytics collects a lot of data default, but all that data is based entirely on users taking actions _between_ pages (clicking links, submitting forms, and general page navigation, etc). But what if we want to track data about actions the users take _within_ our pages? That’s where Event Tracking comes into play. AJAX load events, video » Read More
3rd June, 2010 - Posted by caleb.whitmore - 5 Comments
As discussed in many chapters within the book, campaign tracking within Google Analytics is a powerful feature that all marketers should use. Tracking custom campaigns is as easy as appending campaign tracking tags to the end of your advertising destination URL’s. That’s it – no setup within Google Analytics, and, what you put it in » Read More
3rd June, 2010 - Posted by gabe.francis - No Comments
Query parameters are those words which come after the ? in the URL. For example, in the URL www.example.com/uri?first=string&second the word first and second are a query parameters delimited by ? and &. These are common ways of constructing dynamic websites but sometimes they get in the way of proper reporting. The query strings might » Read More
2nd June, 2010 - Posted by gabe.francis - No Comments
Perhaps one of the most useful features of modern Content Management Systems, or CMSs, is the ability to easily integrate new features via plug-ins (also called modules or add-ons depending on the CMS). Here are some SMO and SEO plug-ins for our favorite CMSs: for Wordpress: Google XML Sitemap Creator – This plugin will generate a special » Read More