18th June, 2010 - Posted by gabe.francis - No Comments
Campaign tracking is fundamental to measuring the success of your online marketing efforts. Whether you use email newsletters, Facebook pages, twitter, link shares, or traditional online search ads you absolutely must be tagging your links properly. Doing so allows you much more control over the referring source data that you can later use to cross-segment » Read More
3rd June, 2010 - Posted by caleb.whitmore - 5 Comments
As discussed in many chapters within the book, campaign tracking within Google Analytics is a powerful feature that all marketers should use. Tracking custom campaigns is as easy as appending campaign tracking tags to the end of your advertising destination URL’s. That’s it – no setup within Google Analytics, and, what you put it in » Read More
2nd June, 2010 - Posted by gabe.francis - No Comments
Google Analytics communicates with its servers through standard HTTP protocol. Fortunately for us we can intercept the messages it passes to do some advanced troubleshooting. Using the tools linked below look for GET requests starting with __utm.gif . The information appending to this request contains most information collected by Analytics from your users’ website visits. Live » Read More