Custom Variables in Google Analytics

18th June, 2010 - Posted by gabe.francis - No Comments

Google Analytics tracks a lot of data about the structure of your website and how your users interact with it, but (thankfully) it can’t know everything. If there is some data you want Google Analytics to know about your users that it doesn’t collect by default you should be using Custom Variables. In this article » Read More

Goal planning worksheet from Caleb Whitmore

18th June, 2010 - Posted by caleb.whitmore - 2 Comments

This worksheet provides an easy means of planning Goals and Goal Scores.  The worksheet includes sections for each of the four available goal sets in Google Analytics, fields for describing the business purpose of each goal, defining the score and weighting it in importance, defining the goal match pattern and defining up to 10 goal » Read More