A Better Google Analytics URL Builder Tool
3rd June, 2010 - Posted by caleb.whitmore - 5 Comments
As discussed in many chapters within the book, campaign tracking within Google Analytics is a powerful feature that all marketers should use. Tracking custom campaigns is as easy as appending campaign tracking tags to the end of your advertising destination URL’s. That’s it – no setup within Google Analytics, and, what you put it in the tag is what shows up in Google Analytics.
Historically creating these campaign tags required tedious manual work, or use of Google’s URL Builder to create links one at a time. Neither of those options are ideal… so, I’ve created an Excel-based tool that makes this exceedingly easy. This worksheet has evolved over several years to its current version, one which has built-in checks to enforce consistent naming conventions and ensure that all required fields have been filled out.
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Get the Google Analytics URL builder tool and Campaign tag manager here!
Tags: campaign tags, campaign tracking, tagging, url builder
Posted on: June 3, 2010
Filed under: Chapter 10: Measuring and Optimization Display Advertising, Chapter 12: Social Media Marketing, Chapter 13: Measuring Email Marketing, Chapter 14: Tracking Offline Marketing, Chapter 5: Installing and Administering Google Analytics, Google Analytics Resources
5 Comments
Ryan
June 9th, 2010 at 5:00 pm
Hello,
I purchased the book and am loving it so far. I was really excited about the goal planning worksheet but am having trouble finding the URL.
When I go to what the book says http://www.analyticsformarketers/s/goal-planning I just get a 404
Any ideas? Thanks!
caleb.whitmore
June 18th, 2010 at 2:02 am
Ryan,
Thanks for the feedback! I’ve fixed the issue with the goal planning worksheet URL. Give it a try now!
Best,
-Caleb
Additional campaign tracking resources and tools | Analytics for Marketers
June 18th, 2010 at 2:11 am
[...] Our own Caleb Whitemore has created a better Google Analytics URL Builder. [...]
Paul Koks
July 16th, 2010 at 7:03 am
Hi there,
It is a great book so far!
I am trying to download the xlsx documents (goal planning / url builder), but there is a problem with the files. The zip documents only contain xml files and no xlsx files.
Thanks!
Paul
caleb.whitmore
July 16th, 2010 at 2:18 pm
Paul,
Thanks for reading! I’m not sure converting the .xlsx to .zip and trying to access the worksheet works with XLS files like it does with .docx files. XML yes, but a functional .xls file? I can’t get it either, but the .xlsx works great! If you need the .xls version email me – http://www.analyticspros.com/contact.html has my info.
Best,
-Caleb
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