Goal planning worksheet from Caleb Whitmore
18th June, 2010 - Posted by caleb.whitmore - 2 Comments
This worksheet provides an easy means of planning Goals and Goal Scores. The worksheet includes sections for each of the four available goal sets in Google Analytics, fields for describing the business purpose of each goal, defining the score and weighting it in importance, defining the goal match pattern and defining up to 10 goal funnel step match patterns.
Use this worksheet to document goals before you set them up in Google Analytics.
Download the Goal Planning Worksheet and score attribution model here.
2 Comments
Michael Kinomoto
August 15th, 2011 at 7:09 pm
This is great! Do you have any accompanying documentation explaining how to use this spreadsheet.
caleb.whitmore
August 15th, 2011 at 8:44 pm
Michael,
The book discusses goal framework design. Specific to this no, I don’t have documentation, but you could attend the GAUGE GA user conference in October in NYC and take my training workshop on goal planning to learn more, or schedule a 1:1 consultation with me. See http://www.gaugecon.com for more on GAUGE or http://www.analyticspros.com for more on consulting.
Best,
-Caleb
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