18th June, 2010 - Posted by gabe.francis - No Comments
Campaign tracking is fundamental to measuring the success of your online marketing efforts. Whether you use email newsletters, Facebook pages, twitter, link shares, or traditional online search ads you absolutely must be tagging your links properly. Doing so allows you much more control over the referring source data that you can later use to cross-segment » Read More
18th June, 2010 - Posted by gabe.francis - No Comments
Google Analytics tracks a lot of data about the structure of your website and how your users interact with it, but (thankfully) it can’t know everything. If there is some data you want Google Analytics to know about your users that it doesn’t collect by default you should be using Custom Variables. In this article » Read More
18th June, 2010 - Posted by caleb.whitmore - 2 Comments
This worksheet provides an easy means of planning Goals and Goal Scores. The worksheet includes sections for each of the four available goal sets in Google Analytics, fields for describing the business purpose of each goal, defining the score and weighting it in importance, defining the goal match pattern and defining up to 10 goal » Read More
18th June, 2010 - Posted by gabe.francis - 3 Comments
Analytics collects a lot of data default, but all that data is based entirely on users taking actions _between_ pages (clicking links, submitting forms, and general page navigation, etc). But what if we want to track data about actions the users take _within_ our pages? That’s where Event Tracking comes into play. AJAX load events, video » Read More