A Better Google Analytics URL Builder Tool

3rd June, 2010 - Posted by caleb.whitmore - 5 Comments

As discussed in many chapters within the book, campaign tracking within Google Analytics is a powerful feature that all marketers should use.  Tracking custom campaigns is as easy as appending campaign tracking tags to the end of your advertising destination URL’s.  That’s it – no setup within Google Analytics, and, what you put it in » Read More

Filter that removes all query parameters

3rd June, 2010 - Posted by gabe.francis - No Comments

Query parameters are those words which come after the ? in the URL. For example, in the URL www.example.com/uri?first=string&second the word first and second are a query parameters delimited by ? and &. These are common ways of constructing dynamic websites but sometimes they get in the way of proper reporting. The query strings might » Read More